Since Google Buzz started there is suddenly a need for managing your Google profile. Your profile is more or less visible and clickable depending on how well you have entered your personal information. You have to open your profile and add information and also (optional) choose a username for your profile URL (otherwise it is just a long number). Get your profile by logging into Google at and click on 'Edit profile'. You can also goto and search for your name.
This is how a profile can look like ().

You can via Buzz in Gmail search for other Buzz users to follow. Just click 'add' if they seem interesting. You are probably already following many of your Gmail friends. When looking at the people you follow you can click their profiles (if these are enabled) to see more information. It is also possible to go directly to other peoples profiles and follow their buzz from there. A profile's url is on the syntax
http://www.google.com/profiles/username.
I have seen several offical profiles without any information which doesn't look too professional.
Check for more information, tips and trix about Buzz.
Here are a couple of interesting ones that I have found so far:
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