I made a few more designs for the UnderWearRevolution competition. Here is also a sporty design with graphics. This is to give the underwear a bit more of a young and sleek look. I thought these would give a fresh look too if they were white and grey. The logotype and symbol could be in platinum or silver. Made in some kind of metal or embroidered onto the leg as you can see in the sketch. I also made a little cut to keep the same feeling as in the last design I posted the other day - just so one keeps the underwear line in the same feeling for the first launch. Good luck to all that have joined the competition.

They didn’t mention if they had a symbol or logotype - which I think is essential to a brand. So I made a little suggestion for that too. It is the three main letters in the word Under Wear Revolution. A “U” lying down on its side, and that also is part of the “R” and finally the “W” inside the “R and U”.

Change underwear every day.

The other day I saw an ad on Facebook about two guys who wanted to start a new line of underwear for men. They have called it UnderWearRevolution. Nice that someone is getting into some more cool underwear for men!

I thought I would send in a sketch or two with some ideas. Here is one idea that is a sporty kind of look with a nice rounded cut at the leg. I think it would be nice with some graphics on the right leg. As you can see, the colours I chose on this specific pair are red and white. I made a little “v” in the white lining to give some extra exclusiveness.

I will post a logo-suggestion too in a day or so.

The leaves are changing from green to lots of different colours - so many different shades of red, orange and yellow. The winds are getting a bit colder, but the sun is still breaking through the clouds and a blue sky makes even the autumn look really beautiful.

So now it’s time to get dressed for this kind of weather - black leather jacket with a high collar to keep the cool winds out. Several pockets are on the front to give a more worked look – so light will reflect nicely on the black leather.

A thick chrome zipper will shine against the black.

Get ready for autumn – an autumn jacket on and stay cool on the outside!

This dress is generally inspired by my “Lady Cartoon” that I did the other day. The big hair caught by the wind – swirling and twirling - but the dress is less cartoon inspired and more like a gala dress. There are big openings in the sleeves and sharp endings too. Matching this are the cuts in the neck, shoulder and leg-parts of the dress. This produces a tight and exclusive feeling to give contrast to the wavy hair-style.

This would be a dress for the beginning of the autumn. Suited for the evening – the sun is setting and stars are coming out…

Shoes for ladies exist in thousands of shapes and looks all over the world. I felt that it was time to design a look that is a bit more extraordinary than the clean or sleek look that they many times have. I think that a clean look many times is the way to go. But if you want the shoe to stand out and get noticed - if you might get dressed in a nice plain one-colour dress – this may be the shoe you are looking for – a touch of “art nouveau” in the patterns on the heel and almost down by the nose of the shoe.

The heel is the most extravagant part of the shoe. I want it to really have that nice flowing organic feeling. The twirl is a mix of a surf-wave and the pattern on the shoe. The heel should be three-dimensional – polished, shining white - no broader than the shoe. I made this design in plain white to let you see the graphic design of the shoe and how powerfully these shapes enhance the look. The top wave or twirl follows the shape of the ankle – so the shoe and person wearing it merge nicely together – shape-wise that is.

Enjoy the walk!

The Hot Tuna inspired fish I did before needed a friend or at least one more ugly fish in the sea. This could be great for a cool t-shirt or a pair of surf-trunks or maybe even a surf-logotype. The yellow and black stripes are meant to look a bit like tiger-stripes so as to give the fish a bit more of an aggressive feeling. The purple eye is to complement the yellow.


In the future I might design a t-shirt and some surf-gear that can have these different ugly or cool fish on them.


I have to say that when I sit here drawing fish and thinking of the first times the guys and I went windsurfing - it brings back lots of good old memories and stories. Now I won’t bore you with lots of these old tales… But I can tell you that one of the great windsurfers that inspired us to go out and look for wind was the legend Robby Naish. He had been surfing for a few years before we heard of him and he is a couple of years older too. He really made some progress in the surfing community and won lots of races and tried lots of cool stuff. So thanks to Robby Naish we started windsurfing.

Enjoy the fish - Hang Loose.

Back in the days – when we were a few years younger and had almost only one thing on our minds – surfing – we were catching waves when we were abroad or most of all we were all waiting for wind and talking about the last surf-session or the latest progress of the surf-team. Windsurfing was one of the main things we did in the summer vacation. Standing on the jetty looking over towards our home-spot “Paradise”. That’s what we called it anyway. It was a name that my father and his friends called it before us… But it sounded really good and can’t you imagine just how much one wants to surf a spot called “Paradise”!

Finishing work and getting all the gear into the boats and off we went. Rigging as fast as we could – the wind could drop in a flash. Our team name was, and still is, MST – Möja Surf Team. There is a lot to tell from those days – so I might mention something about it again.

We all followed the local style and dress-code. In those days surf-clothing wasn’t so widely spread in the world. One of the brands that we used a lot and thought was really cool was “Hot Tuna”. That brand was growing and getting better every year. Suddenly it disappeared from our local surf stores. Never new what actually happened. Now they have a website and you can by some gear from their web-shop. Hope they show up world wide again!

We called the brand “Botkyrka” locally and among friends.

This design is made thinking of “Hot Tuna” and inspired by their logo. It is a cool fish to wear on your surf-trunks or your t-shirt. Maybe the brand would need some help or inspiration some day. In that case we would be glad to help out.

Keep on surfing!

Summer is really coming along and it’s about time too! Longing for some sunshine and being able to dress a bit more for that kind of weather. Trunks and a t-shirt – you are all set to go. Is that not a great way to go? Now women also want to feel as easy and ready in five minutes as the guys - nice top or t-shirt and a skirt or maybe even a pair of surf trunks instead.

Just get dressed for the occasion – barbeque on the beach or a walk on the boulevard (on the sunny side of the road).

The top you see is made with a nice ”v-neck” to give it some feminine feeling. The collar-band runs down and round the back to give the top a separate parting from the two basic colours – yellow and white. The yellow representing the sun and the white gives a fresh crisp feeling. I have added a little sleeve to match the collar. The pattern on the white and yellow are butterflies in different transparencies. The butterflies also give a summer-look. The one on the back gives a clean look from behind describing the pattern on the front and so does the little one in the bottom corner.

Have a nice summer!

A sneaker with a speedy look – a sneaker with a tight running-shoe kind of fit - a sneaker that gives you the feeling of speed. Compared to a street sneaker that’s for skate-boarding this is a shoe with a tighter fit. The skate-board versions of sneakers have a pretty thick sole and are quite rigid - a feeling I myself like. This time I thought it would be nice to have a shoe that could go with a suit or be a city-sneaker. A lot of brands have made tight-fitting sneakers, for example, Royal Elastics or Le coq sportif. So this is not an invention in any way. Just that I feel like contributing to this style of sneakers.

I think the way to go is having a kind of slip-on shoe - this is a nice way to get out the door quickly - just like the bigger version of a skate-shoe, when you tie them pretty loose and just slide into them. These would give a tighter feeling and of you being in the fast lane right on your door-step. The colours are a summer-inspired style. White is fresh and the green is like spring grass. The yellow will be the sun rising… The “WO” flamingo should be in shining gold - to give an exclusive touch.

Count your steps!

I have had a lot of different caps through the years. I think of them as an accessory that many times is needed to complete the outfit you are wearing. Of course many different sports use caps as part of their outfit or team look. Baseball for instance – what would the players look like without their caps? The baseball-cap for me is one of the most traditional caps. You see them on people and in stores everywhere. Of course the cap has changed over the years.

Caps that have been used a lot are for example: the beatle-cap, the motoring cap, French sailor or maybe even the field cap. That is the one that my design is most similar to. I like the baseball-cap a lot but thought it would be better for this look to be more like the field-cap. I have made it to suit the trunks that were designed for Wohill - same strong red colour with distinct black symbols. The sewn wave is also there. Now one definitely doesn’t have to wear everything in a combo but the Wohill surf-line has to have some characteristics that one can follow in the whole line. The Flamingo could be made as a pin or embroidered on the side.

The t-shirt must be one of the world’s most common garments on this planet. I myself have lots of them. Every one of them says something special or reminds me of a place where I have been or something I have done. They all represent different eras in t-shirt design. Some are very wide and loose and some are slim-fitting with a tighter fit. I actually have a few from the mid eighties or early nineties. These are a bit loose today. I think that was just the way they were designed in those days - and seamless T-shirts probably weren’t even thought of. The backside of saving all these T-shirts is that there are t-shirts everywhere.

This time I have made a dark-grey Wohill “T” - one that would go great with the red trunks I made the other day. I have made two red stripes over the top of the shirt that can be sewn on or screen-printed. The version, that one would sew them on, could be made a bit ruffer and the edges could be torn. The screen-printed version should be printed on top of everything. I used the “100 day” logo too - the Wohill flamingo up close, just the head. I made it when we had had Wohill running for 100 days. It pops out nice against the grey background. It should be printed with a reflecting print. There is a little brand-enhancement in the bottom corner too – the symbol for Wohill.

I would think that the word surf-trunk comes from swim-trunks and instead of calling them shorts. Shorts would be more for tennis and hanging ashore. The “mac” dictionary I use says: Shorts are short pants that reach only to the thighs or knees. Luckily enough one can use several different kinds of shorts for different occasions. I have some nice photos of myself in younger years wearing shorts, to go surfing in, that look more like they were made for land than surf. Compared to today, I remember thinking they were really cool once upon a time. Well it’s nice to laugh about it today - design and trends tend to change through the years. When the longer shorts came along I thought they covered your leg better and you didn’t get a rash on the inside of your thighs when sitting on the board. I haven’t been able to develop leather thick skin there since I don’t get the possibility to surf more than a few weeks a year. Now these few weeks inspire me tremendously to make board-shorts, surf-trunks and surf gear in general.

These shorts are made in a tone of green and I have used the Wohill-flamingo as a pattern and background-symbol to give the trunks an extra Wohill vibe. Keep surfing rather than not – and rather than good. Just enjoy!

Through the years surfing has grown into an international extreme-sport that near to everyone knows about or at least has heard about some time. The legends and athletes today travel the world to join competitions and try out new surf-spots. The clothing industry has also grown tremendously in the last years. You can even buy shares in big surf-brands today. It is in some ways a good thing that the industry is expanding. I myself like the surf-style of clothes that are made… They have a good mixture from everyday-wear to surf and snow gear. This time I have made a surf trunk for Wohill. Or more exactly for anyone who likes surf-trunks and maybe also Wohill. The surf-shorts have developed a lot through the years. Before there were more often pretty short – remember the movie ”Endless summer”. Then there is the bermuda-style of shorts that are very much longer. The shorts today have very nice printing methods that make it easy to print almost what you want on your trunks.

This design is made to finish just below the knee. They are bright red to give that extra “sporty” feeling. It has thin dotted lines to give an exclusive feeling and the big black letters to give some power and show off the brand. The dotted lines are made a bit like surf-waves to strengthen the general purpose of the trunks. Hang loose and look out for there will be more surf-trunk designs on the way.

Many people today have a blogg or write on a blogg about all kinds of things. Blogging and daily information are for anyone who feels like reading about this person’s point of view or news. It is a great way to start your day – like a morning paper or magazine. So many ways to get some great reading done and maybe, like in my case, also get some inspiration and new ideas for designs that I will be doing in the future.

Oscar Julander is a writer and blogger that has a blogg named ”Stilbloggen”. He writes about clothing and fashion - takes a lot of pictures of stuff that keeps him going. This is an inspiring thing for someone who likes to see what Oscar likes and does.

For being a fashion and trend-blogg I think he might be missing one thing - a logotype or symbol that would represent his passion. I have used his initials ”O” and ”J”. The feeling I’m looking for here is a stylish and sleek design. The dotted line is like a seam in clothing and the ”J” is like a thread… and also like an autograph “J” - a stylish logo for a stylish person writing about style!

A dress designed for the evening. I have put the pattern on top and made some great white lines to give character and enhance body-shape and lines. The main part of the dress is with thin lines in dark green on a faded green. The pattern is circular and full of passion – at least these lines on top of everything anyway. The white “V” is made on several places as shown on the sketch and an upside-down “V” in the parting of the hair. The other “Vs” are the neck, the waist and two below the waist over the thighs.

Thought it would be nice to give the dress an intricate pattern and style that would give you something extra to look at besides a beautiful lady inside. This would be a perfect party-dress.

Do women today wear dresses enough? – Maybe not in everyday life, but certainly for festive occasions!

So to complete the YOtokyo line just for the moment I have done one more design for you to look at. It still goes in the white and red colours. I made a cocoon-jacket to give some warmth to the early spring line. Its lining is light pink to make it a little bit extra interesting when you see the jacket slightly open, or hanging up. There is a strong pin-like needle in rubber to close the jacket opening. The high boots give a luxurious feeling. The red rectangles are also placed on the boots, on the hip-pocket and on the collar joining the v-neck lining. I gave the girl a red hair-band too. So she is dressed in the high-boots and the trousers are high in the waist.

I like the clean look that this line has. It is inspired by lots of different input that I have got lately. The common shapes and colours I have chosen are to keep the style of the line going in the same direction. Things have to suite each other - like the roundness and egg shape both come forward in the jacket and the hat I did last time. The time before that, I made another hat that reminds you of the jacket design. It’s nice to see shapes repeat themselves in the clothes and hats.

Something might be just for you!

An accessory necessary for a great outfit could be the hat - worn by the right person to the right style of clothing. I’m giving you a feel for some more of the YOtokyo line. I think it’s slightly inspired by Tokyo and Japan. This time I have made a tighter hat with a cocoon look. It should still stay within the colour scheme as before. This time the red parts of the hat could be more shiny or blank. Maybe even plastic - like a red screen coming from under the top of the hat.

This hat also comes down and round the neck – so if putting it on, you would almost put it over your head like a warrior-helmet. The white surrounding part is stiff and stands by itself. The two red blocks help to enhance the red coming from under the top of the hat. The strict ”V” shape compensates the “roundish” egg-shape from the top. It catches and holds the egg so to speak.

I have spent a weekend in Barcelona and got lots of new inspiration and ideas - just waiting to get out on paper and on the net – on Wohill of course, so I think it is time for me to get started on my next design...

Hats can be for protection, religious reasons or fashionable and something you like to have on your head. I myself enjoy everything from classic baseball-caps, beatle caps, cloth caps to the trilby style hat. The baseball-cap I probably like a lot because they often have a symbol or logotype that is clear and dominant - if one feels like standing out in that way. Now, that is not an everyday look. I guess I have a passion for a lot of different styles of head-ware. I’ll get back to more of that in the future.

I designed a spring fashion kind of design a while back. This is taking it a little bit further - same colour-scheme and feeling to suit the “YO – Tokyo” line. Giving you some more stuff to see from the clothing line - a hat inspired by the Japanese flag – white and red. The circle-shaped hat, or maybe even slightly elliptical, is just like the red sun (dot) in the flag. The red is meant to be silk and with a highly glossy feeling. The top of the hat in a white smooth but starched tight-weaved cloth. A blouse in the same material – maybe not so much starch in it so it is possible to wear. Still it has to be a hard and crisp look. This blouse should have the same lining as the hat. A discreet cut in front kept together with a band sewn across - still a sleek Asian feel to it - inspired by the old Bruce Lee movies I guess.

Nippe as you saw in the previous design has a favourite trick – Impossible. Now I’m releasing the design of his team-riding sneaker. He will be able to make his esteemed trick in these shoes and train it to perfection. The sneaker I have named it his nickname - “The King”. That is illustrated on the side of the shoe. It’s made in a stencil font to give it some extra roughness and a good opposite to the symbol I also designed for Nippe. He got a spiked symbol resembling a crown. You can also see the ”a” and Nippe’s face on the heel - this to give the brand some extra visualization. The crown is also placed on the nose of the shoe, the side has two crowns and the bottom of the sneaker should of course make that crown-print too. Otherwise I made the sneaker white to give it a clean stylish look. I, myself, like white sneakers too. The red and black outline gives the logos and symbols an extra “popping” feeling - they stand out nice against the white and you see them clearly.

I guess this “a” symbol could be a revised version for the brand – Anarchy - or at least for a special “underground sub-line” within their line or brand.

If you like skiing or just enjoy beautiful scenery and fresh air, you might want to go to the well-known little village Chamonix in the French Alps. There are lots of great activities you can do - everything from swimming to skating or of course skiing - The Vall�e Blanche glacier. What happens when you have worked out all day and feel that you want to do something more fun – you get dressed for it!

Today I have designed an outfit for that lovely day in the Alps when you have been skiing all day and just left your hotel and have headed off to the restaurant and bar for the After-Ski.

Got something lighter on and easy to move around in, still cool and swish - a light-grey or off-white as a main colour and a white edge and lining. The hat is – a cowboy and polar-inspired soft hat. White leather boots and a red top to break up and enhance the sports-feeling that one still wants to keep when you are on a sporting holiday like this. This is a winter and spring inspired jacket, trouser, boot, glove, top and hat.

See you out on the slopes and don’t forget to get dressed for the After-Ski.


By the way I have added a Winter princess wallpaper.

The first flight attendant was a steward in 1911 - when the zeppelins were used. The first uniforms were made to be durable and practical. Some airlines even let the personnel be dressed as nurses. Otherwise the normal look for a flight attendant was more like a military look.

The colours of Varig airlines. So this time I feel that I should take the Varig logo a little bit further. As you know flight attendants, known as stewards and air hostesses, dress in uniform. So I’ve used the main colours in Brazil’s flag - green and yellow. The passengers should easily recognize the personnel on the flight. The main colour is green and the dress, in the example, has yellow high-lights. One could also have a version that was yellow with green stripes. Together with this uniform they all have a little hat, which also has the matching stripes. The end of the sleeve should be the same colour as the stripes. On the chest or sleeve they can have the wings. They should be in gold to give a more exclusive look. One could also have matching bags and accessories to this look. These – I’ll make some other day.